Target Audience

In order to promote your film you must discover who your target audience is- what type of audience your film is aimed- this will help the popularity of the film as you can use codes and coventions that would satisfy them. The target audience for our Social Realism film would be teenagers or young adults, because the themes within the trailer will be those they may have experienced or may know someone who has experienced them; this means they would relate to trailer and would be interested in watching it. Knowing this, I have to make sure my trailer would please this target audience in everyway to increase the chance of them wanting to watch the film.

However, Frank McConnells theory is based around the idea that instead of basing genres around visual clues, it is more meaningful to split texts according their themes, plots and leading characters. He came up with five genres which specifically refer to typical events in the history of any society and the characters who play parts in them. He believes that since films reflect society, they will always involve these kinds of typical events:

• The King- establising the state- epic


• The Knight- consolidating the state- ad venturous romance


• The Pawn- trapped in the institutional state- melodrama


• The Fool- responding to the madness of the state- the satire


• Apocalypse- the collapse of the state which leads to a new begining- no single hero.

Considering this perspective our genre would fall under 'The Pawn'. This would mean that we would have to satisfy the audience using themes, plots and leading characters to show that they are trapped in their state. We have tried to create this by creating a gang of females who have suberted stereotypes (boisterious, strong, rebellious), who are trapped by a controlling ideology to rebel against society through deviant behaviour, such as, drug taking, alcohol consumption, crime and anti-social behaviour. Using these themes would thrill the target audience as they would understand that this behaviour is wrong and would be intrigued to discover the outcome of their actions.