Thursday 31 March 2011

Primary Research: Questionnaire & Charts

To gain ideas on what our target audience expects from a trailer, we handed out questionnaires (pictured below) to 30 participants with age reflecting our target audience- 16-25 years of age. This gave us first hand knowledge about what we may consider to include in our trailer with this additional information from our target audience.Through this we analysed the data and converted it to a number of charts to further iniatialise our ideas on the basis of this information. The first chart (pictured below) diplays the question: 'How do you prefer the background music to be?' The majority vote finalised as parelel. The music we are using is parelel to the story that the trailer prevails, it is a urban/grime track which is the type of music this sub culture stereotypically listens too. With this, the target audience will be familiar with this type of music and may be more enticed to watching it due to this factor.

The second chart (pictured below) displays the question: 'Where do you view most trailers?' The most popular answer was the cinemas, this is understandable for this target audience as they are at a young and very socialable age.

The third chart (pictured below) displays the question: 'What is your favourite genre?' The feedback from this question suggest that the this target audience's favourite genre is comedy; however a close second would be social realism. With my trailer I will aim to convert the target audience to that they favour social realism more. In addition, I have taken this information on board as i hope to include comical diologue into my script to satisfy my target audience.

The final chart (pictured below) displays the question: 'Do you prefer trailers to be fast paced or slow paced?' The results show that the majority preferred fast paced trailers. This is something to considered as the themes within my genre are extreme and deviant having a fast paced edit will add to the excitement. My partner and I have concluded that the editing will begin slow while location shots are shown; however the development of pace will increase as the themes are portrays making it dramatic for the audience.



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